Tuesday night was a great night – wine, food, entertainment from Bill Bailey – not to mention the 5 awards we won for our Meet the Minions with Soreen campaign, 2 of them GOLD!

Here’s what we scooped on the night:

Gold – On Pack Promotion

Gold – Shopper Marketing Campaign

Silver – Partnership Marketing Campaign

Bronze – Consumer Products, Food

Bronze – Trial and Awareness

With hundreds of entries and 96 brands shortlisted, we’re absolutely thrilled with the results and so are Soreen.  To have delivered the UK’s best shopper marketing campaign and best on pack promotion as judged by the IPM is a real testament to the Brass Shopper team! Thanks everyone and thanks IPM, we’ll see you next year!


Lawrence McNally

Shopper Account Manager