We've won GOLD again

We're thrilled to have won the IPM Gold Award for Shopper Marketing in 2016 and 2017. Find out how we WOW...

Shelf life

We live and breathe shopper marketing: that’s why we do all we can to keep up to speed with innovations that are happening in the sector to ensure we deliver fresh thinking. See what’s caught our eye on the shelf…

13th June 2017

That feeling when you win

Thrilled to say Brass won the GOLD IPM Award again for best Shopper Marketing campaign of 2017. This crowns an…

10th February 2017

IPM Diploma Graduation

Last week Ellie and I headed down to London for our Institute of Promotional Marketing Diploma graduation at the House…

10th February 2017

We’re hiring! Senior Account Manager – Shopper

Do you want to join one of the UK’s best shopper marketing agencies?  Do you like working on famous brands……

6th January 2017

2017 – Embarking on the IPM’s 30 Under 30

As the first working week of 2017 comes to an end (what a long week it was) it’s time to…

21st December 2016

Goodbye 2016. Hello year of Opportunity

It is customary in December to reflect on the year just gone. To identify key trends that will help reduce…

11th November 2016

How do we feed 9 billion people by 2050?

Denmark has kick-started an idea the world is beginning to embrace. Denmark recently opened it’s first ever food surplus supermarket….

4th November 2016

‘Tis the season to release expensive TV Ads

While the world and his penguin waits for John Lewis to unveil its 2016 Christmas TV Ad, the Brass Shopper…

16th October 2016

Halloween: Are UK retailers and brands missing a trick?

As Halloween draws closer, yesterday I resigned myself to a witching hour of my own making and hit the shops…

5th October 2016

Masters of Marketing

We like to think we are. So we couldn’t be happier that some of the best in the business agreed…

30th August 2016

Have deep price cuts had their day?

I’ve been a little frustrated in recent years with the obsession around cutting price to stimulate brand sales. It is…

10th August 2016

How Millennials are reshaping global marketing

‘Millennials’ are one of the largest generations in history and are already moving into their prime spending years. They are poised…

16th June 2016

BIG win at this year’s IPM Awards

Tuesday night was a great night – wine, food, entertainment from Bill Bailey – not to mention the 5 awards…

9th June 2016

Events Sponsorship

How can brands make their promotion stand out amongst other sponsors? There are many reasons and benefits for being an…

31st May 2016

The IPM Diploma

As a member of the shopper team here at Brass, promotions are a key part of my role. We work…

19th May 2016

Using mobile to disrupt the shopper journey

The shopper journey is more complex than ever. We used to be creatures of habit, food shopping weekly from a…

23rd March 2016

Easter: Not just about the chocolate

With the Easter shenanigans only a few days away, it’s time to hunt down a variety of chocolate, chick and…

22nd March 2016

Using digital marketing to reach independents

Digital marketing has revolutionised many markets. The way we do business and talk to customers is constantly evolving. In this…

29th February 2016

Brand partnerships with movies: are they right for you?

A brand partnership with the latest film release can seem like the obvious choice if you want an appealing family…

12th February 2016

How can retailers capture our hearts this Valentine’s?

Valentine’s Day offers retailers and brands their next opportunity to capitalise on impulse buys and gift purchases, a welcome opportunity…

18th January 2016

A mad dash to Morrisons

It’s 10am on Saturday morning and I reluctantly admit I need a mad dash to Morrisons.  My first weekend visit…

14th January 2016

The Shopper is not always your consumer

It is well documented that between 50% and 70%* of purchase decisions are actually made in store, at the shelf….

18th December 2015

Forget ‘Star Wars’, it’s ‘Shop Wars’ this Christmas

Sadly, not all retailers’ wishes come true at Christmas. Creative disruption is key for any retailer to succeed, especially in…

16th December 2015

Bond’s latest shopper mission

James Bond 24, now officially known as Spectre was announced to the world through this official plot summary from Pinewood…

24th November 2015

Black Friday, the retailer trend that could be the UK’s first £1 billion shopping day

Black Friday is an American tradition that has infiltrated the UK high street to win big with retailers and consumers….

8th October 2015

Shoppers want it all

Today’s shoppers have never had it so good; a massive selection of great value products, which can be ordered and…

12th June 2015

Minions Mania

The unstoppable movie mayhem that is the Minions reached a crescendo last night at the world premiere in Leicester Square, London.  Along…

24th February 2015

Have the wheels come off the Netto trolley already?

Netto returned to the UK in November last year and their very first store opened in Moor Allerton, Leeds to…

6th January 2014

Mobile to shape retail in 2014

The continued national roll-out of 4G and wider adoption of free Wi-Fi by high street retailers and supermarkets will make…

Comfy chairs, good coffee and plenty of fresh ideas

To discover how Brass Shopper can transform your brand, your sales and your customer’s shopping habits, get in touch today.

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