Last week Ellie and I headed down to London for our Institute of Promotional Marketing Diploma graduation at the House of Commons. It was great to go down to the ‘Big Smoke’ to collect our certificates and enjoy a glass of bubbly (or two, or three…) following months of hard work. As we breathed a sigh of relief that we had actually qualified, we reflected on the last 12 months and what it had taught us.

In March 2016 we both enrolled on the IPM Diploma, a course which runs for 6 months covering over 9 different modules including;
-Promotional Techniques
-Legal & Compliance
-Strategic Thinking & Evaluation
-Shopper Marketing
-Digital Channels

The IPM Diploma is a qualification recognised across the industry as the best possible grounding for those responsible for running UK promotions of any sort, as it covers all aspects of planning, implementing and evaluating campaigns.
As both of us are at the start of our Shopper Marketing career, we wanted to make sure that we had solid foundations on which to build experience and future learnings, so the course seemed like the perfect place to start!

The course involved the completion of twelve assignments across six core modules, as well as a further six assignments across three elective modules. The grand finale is a 3,000 word set brief, which provided us with the opportunity to work on a response to a ‘client brief’, putting in to practice all that we had learnt in the earlier modules.

It’s safe to say that completing the IPM Diploma whilst in full time work was quite a challenge, but the rest of the Shopper Team here at Brass were great! They were so supportive and provided us with mentoring throughout, so that we could better understand the context of our modules in relation to live briefs that were being worked on in the agency.

Ellie and I were thrilled to find out we both passed with Credit (annoyingly just a couple of % off a distinction!) and have now been working more closely with our shopper clients to help shape and deliver campaigns that aim to change consumer behaviour and deliver ROI.

It’s really great that Brass recognise the importance of education and training for the team and as members of the IPM we get access to loads of webinars and workshops to ensure we are always at the forefront of industry news, developments and trends. But for now, pass us some more bubbles, we want to milk the celebrations for as long as possible!

Ellie Staveley and Emily Huyton

IPM Graduation

With Lord Black of Brentwood (IPM President), Carey Trevill (IPM Managing Director) and John Slyvester (IPM Chairman)