Hi, I’m Ellie and I joined the Shopper team here at Brass just before Christmas. When I started, I was given the opportunity to develop my promotional marketing skills by starting the IPM Diploma, have a read of my blog to see what I got up to on my first day.

The idea of the course is to give me a deeper understanding of what makes shoppers tick, and how I can promote my client in the best way possible. I’ll be studying modules like Buyer Behaviour and Consumer Insight as well as Client Account management, so it’s a pretty well rounded curriculum.

Turns out I’ve not seen the end of essays after graduating from uni after all. There’s a 4,500 word assignment for each unit but it’s split into different tasks like presentations, reports and set briefs and so will challenge me on a whole load of things.

What was the induction day all about?

After coffee and introductions with the other candidates, the day started off with an outline of the course and breakdown of the units. Throughout the day we had a range of workshops and tasks that got us thinking about the development of the marketing mix and new ways to communicate with shoppers.

Why am I excited to do this?

I’m excited to be launching a career in Shopper Marketing at Brass and so this seems like a good first stepping stone in building a foundation for my future. Having studied marketing at university, the diploma will allow me take the theory I’ve learnt and apply it to working practice. I’m pretty new to Shopper Marketing and so the course will help me truly understand what it’s all about. Also, the diploma is a professional qualification and is recognised across the industry and so it makes perfect sense to be part of it!

What do I want to learn on the diploma?

Everything! I’m looking forward to building up knowledge through the different modules. In particular, I think the Buyer Behaviour module will be really interesting as this covers consumer attitudes, preferences and intentions around making a purchase – pretty useful as a Shopper marketer! I’m excited to learn more about communicating throughout the shopper journey and also how to add value to further drive sales.

What am I excited to get from it?

I think the IPM Diploma is going to be a totally unique experience and I’m really looking forward to becoming professionally qualified in promotional marketing and applying my learnings throughout my career. I’m hoping that I’ll finish the course with lots of knowledge and a new approach to marketing techniques that I wouldn’t have considered before. But most of all… I’m excited to try and beat my team’s previous grades!