We like to think we are. So we couldn’t be happier that some of the best in the business agreed with us last night and announced we had won the Masters of Marketing Award for Promotional & Shopper Marketing.
Our 7th trophy for our Soreen Meet the Minions campaign! Sponsored by Marketing Week and eConsultancy we felt honoured just to be shortlisted. We were up against some tough competition in Promotional & Shopper Marketing from the likes of McCain and Cono Sur. And winners in other categories included Warburtons and Sainsbury’s putting us amongst great company.
According to the Masters of Marketing judges we “took what could be seen as a simple licensing deal and used it to its full potential to add modern appeal and reposition the brand”
Thanks Masters of Marketing, we’ll take that!
From what we hear Paul had a great night and the trophy is safely on its way home!