IPM Gold Award

We've won GOLD Again, Again, Again

We're thrilled to have won the IPM Gold 3 years running

Burton’s Daily Fish ‘n’ Chips was voted the No.1 retro brand of the 80s to ‘bring back’ in polls in The Grocer magazine and The Sun Newspaper. In a bid to further build the iconic brand’s fan-base, Brass Shopper were appointed to deliver a 12 week ‘Join Our Fans’ campaign. Led by an on-pack promotion headlining with a £1m prize fund, this is Burton’s biggest on-pack promotion to date!

The on-pack promotion offers shoppers the chance to instantly win one of 20,000 x £50 Ticketmaster Gift Cards, to spend on the event or activity or their choice.  Shoppers will also be entered into a monthly prize draw to win one of 3 ultimate fan experiences where the winners will get to create and tailor their own perfect fan experience prize worth £2,500.

The ‘Join Our Fans’ campaign will be on shelves until the end of June 2017 and will be supported by social content, outdoor advertising, in-store activation and PR.

In addition to creating and delivering the on-pack promotion, we also created and executed all key campaign elements including the supporting campaign microsite www.joinourfans.com where shoppers can enter the promotion and upload their own fan stories.

Comfy chairs, good coffee and plenty of fresh ideas

To discover how Brass Shopper can transform your brand, your sales and your customer’s shopping habits, get in touch today.

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