Burton’s Daily Fish ‘n’ Chips was voted the No.1 retro brand of the 80s to ‘bring back’ in polls in The Grocer magazine and The Sun Newspaper. In a bid to further build the iconic brand’s fan-base, Brass Shopper were appointed to deliver a 12 week ‘Join Our Fans’ campaign. Led by an on-pack promotion headlining with a £1m prize fund, this is Burton’s biggest on-pack promotion to date!
The on-pack promotion offers shoppers the chance to instantly win one of 20,000 x £50 Ticketmaster Gift Cards, to spend on the event or activity or their choice. Shoppers will also be entered into a monthly prize draw to win one of 3 ultimate fan experiences where the winners will get to create and tailor their own perfect fan experience prize worth £2,500.
The ‘Join Our Fans’ campaign will be on shelves until the end of June 2017 and will be supported by social content, outdoor advertising, in-store activation and PR.
In addition to creating and delivering the on-pack promotion, we also created and executed all key campaign elements including the supporting campaign microsite www.joinourfans.com where shoppers can enter the promotion and upload their own fan stories.