By using shopper insights, our experience and thinking outside the box (or in it!) we devised a campaign which encouraged trial of a very different snack food in a very different way.
Breaking the norms and creating a moment of serenity in a busy working day, away from the everyday noise of the supermarket or on the go environment.
Our Enjoi Yushoi campaign challenged the snack category norms and created a rich in-home sampling experience that really engaged the target audience and grew Yushoi brand sales!
As well as sampling, we created a promotional microsite allowing shoppers to enter monthly prize draws for the chance to win prizes such as a free personal fitness session with Louis Smith!