IPM Gold Award

We've won GOLD Again, Again, Again

We're thrilled to have won the IPM Gold 3 years running

By using shopper insights, our experience and thinking outside the box (or in it!) we devised a campaign which encouraged trial of a very different snack food in a very different way.

Breaking the norms and creating a moment of serenity in a busy working day, away from the everyday noise of the supermarket or on the go environment.

Our Enjoi Yushoi campaign challenged the snack category norms and created a rich in-home sampling experience that really engaged the target audience and grew Yushoi brand sales!

As well as sampling, we created a promotional microsite allowing shoppers to enter monthly prize draws for the chance to win prizes such as a free personal fitness session with Louis Smith!

Comfy chairs, good coffee and plenty of fresh ideas

To discover how Brass Shopper can transform your brand, your sales and your customer’s shopping habits, get in touch today.

Get in touch