The consumer chilled dips category has suffered from little innovation in recent years, with focus placed primarily on price over quality. This resulted in many store bought guacamole dips being riddled with preservatives and tasting nothing like home made. Holy Moly was set up with a mission to “free the dip” and grow the category by offering shoppers a choice of premium, pure, natural and convenient products that contain absolutely no nasties!
Brass were appointed to develop and launch the Holy Moly brand, to help secure retail listings, build awareness and drive sales. We developed a brand marque and unique stained glass illustration style which was then used to create the packaging designs and a fully responsive brand website www.holymolydips.com. Our striking food photography showcases mouth watering serving suggestions and delivers fundamental brand assets for both the website and social media channels.
Alongside the brand development work we’ve also created a range of collateral to support launch activity at UK Food Festivals and are managing the ongoing PR, Social and PPC activity. As a result of work to date, the brand has recently secured listings in both Waitrose and Ocado – with initial sales showing strong results!
Exciting times ahead – so watch this space…