Humzinger have been producing fantastic products for many years but were facing challenging times, operating in an overcrowded category with loads of brands fighting for shelf space and shopper recognition. We needed to give Humzingers a brand overhaul, enhancing their natural appeal to make sure they jumped off the shelf straight into mum's shopping basket. Using our shopper knowledge and branding & design expertise we commissioned mouth-watering photography to wrap around the whole pack to show that the products are jam packed full of delicious fruit. We also refreshed the brand logo and other features of the pack, as well as adding natural cues to create a premium farmers market feel. The result – a striking range of products which showcase the key 1-of-your-5-a-day message whilst appealing to the whole family.