When the Lucozade Ribena Suntory shopper team wanted to get ASDA shoppers into the habit of buying Lucozade Energy and unlock additional and front of store display, they came to us.
The solution, linking Lucozade Energy to a drinking occasion – capitalising on the bank holiday feeling in May we tapped into the shopper mind set of holiday season and the long weekend breaks.
See it – visually appealing creative that resonates with the audience
Experience it – helping shoppers find their flow with stand out front of store experiential
Buy it – in-store POS makes it unmissable and instant prize giveaways further incentivised purchase