Maryland Cookies came to us with the challenge of amplifying their new TV concept ‘What Would You Do For A Maryland?’. We took a campaignable idea and made sure it stood out to the trade and resonated with as many shoppers as possible at the point of purchase and online.
We engaged the trade and encouraged them to stock up by creating standout store displays, POS and personalised buyer communications. Working with Tesco and Sainsbury’s to create tailored campaigns for their shoppers and activated pre, during and post shop. This disrupted habitual shopping journeys and incentivised purchase with a chance to win.
The results so far? Standout activation in over 600 Sainsbury’s and 400 Tesco stores, plus 15 million impressions on social. That’s what we’d do for a Maryland Cookie!