We’ve helped Symington’s brand Naked join forces with lastminute.com and offer amazing travel and tech prizes, allowing shoppers to Escape the Ordinary!
Shoppers can banish those winter blues with the chance to win extraordinary Far East holidays to Thailand, Singapore and Vietnam or a range of stylish travel merchandise. Plus every promotional pack unlocks a £30 off lastminute.com holiday voucher offering added value for all.
The Symington’s Naked brand has experienced phenomenal growth of +30% over the last 12 months and now wants its first on-pack promotion to standout on shelf and attract even more young adult shoppers to impulse buy, further boosting household penetration and sales.
The Escape the Ordinary campaign cleverly uses an instant reveal mechanic, with 205 winning tickets randomly inserted inside promotional pots. Lift the lid and find a ticket and you could win 1 of 5 amazing trips to Asia worth £7,000 instantly or other travel and tech prizes such as a GoPro cameras or noise cancelling wireless headphones. Every pack also features a £30 off lastminute.com reward towards your next break with inspirational travel content featured within a campaign microsite.
The on-pack promotion features in supermarkets and C-stores nationally and is supported with a comprehensive shopper advertising and display campaign, as well as social media and PR.