When New Look wanted an AW16 promotional campaign with a difference, the fashionistas at team Brass Shopper were able to help. Looking to drive transaction levels and engage New Look’s savvy shoppers in-store, online and on mobile, we created ‘Shop Style, Get Prizes’ with £1m of style prizes to be won! Simply spend in-store or online, photograph your receipt and upload, email or text to receive a promotional code.
Once online with their code shoppers are in with a chance of winning some great prizes from the worlds of Fashion, Fun and Getaways. Fancy partying in the city that never sleeps New York? Or a shopping spree in the fashion capital of Milan? Or even a relaxing trip to the Blue lagoon in Reykjavik? It’s all up for grabs along with personal shopping experiences, spa breaks, cinema tickets, restaurant vouchers, magazine subscriptions and more! Whatever your style there’s a prize for you. Plus all entrants not winning a main prize walk away with a 25% off voucher.
Our stylish multi-channel campaign includes campaign POS throughout 600+ stores and online, plus communication throughout the shopper journey and across all consumer touchpoints. In addition to adding value, we looked to engage with the New Look audience in line with their shopping habits and behaviours. We also created a robust proof of purchase mechanic that removed the need for complicated Epos integration by working with Snipp Interactive. The results so far? A simple, strong, innovative campaign with huge standout during peak trading.