Soreen’s ambition is to provide tasty energy to the nation. Whether a mum on the school run, a child in the playground or even an athlete, Soreen malt loaf gives you the energy you need, as well as delivering big on taste!
We wanted to make their existing association with cycling (almost 10 years sponsoring Tour of Britain) work even harder in delivering this message. Brass created an on-pack range promotion, utilising a brand partnership with Halfords to offer shoppers the chance to win £250 every day to spend on bikes or cycling equipment!
Promoted using special FSDU’s, social media and a comprehensive PR campaign, we helped Soreen maximise their cycling sponsorships and Fuel Everyday Adventures!