It’s true what they say; never work with children or animals. But what do they say about working with Minions? We did ask some but we couldn’t understand a single word they said! So we thought, why not? With the launch of their own movie in 2015, kids young and old simply couldn’t get enough of those little yellow mischief makers so we strapped on our goggles and came up with a despicably delicious concoction. Minions and Soreen!
Through an on pack and multichannel campaign we gave Soreen lovers the chance to win a trip to Universal Orlando Resort with their family to attend an exclusive party with the Minions Kevin, Bob and Stuart. Other prizes included VIP screenings of Minions for friends and family and goody bags full of movie merchandise. We created promotional packs and supporting microsite and activated the promotion throughout the shopper journey with Outdoor and retail advertising, experiential, POS and extra display.
You could say we painted the town yellow this summer.