Thrilled to say Brass won the GOLD IPM Award again for best Shopper Marketing campaign of 2017. This crowns an amazing year at the agency which has seen the team grow, some fantastic new FMCG brands start working with us and a trolley full of amazing creative campaigns delivered. Our desire to do things differently has been recognised again.
Whilst it is adding value and driving retail sales that really motivates us, you can’t under-estimate the feel good factor that comes from winning a prestigious award. The IPM Awards celebrate outstanding promotional marketing achievement in the UK and we were just buzzing to win for a second year running. Even better, the delightful Claudia Winkleman from BBC’s Strictly Come Dancing was on stage to hand it to us.
This latest IPM Award 2017 is one of nine national and international awards won by the Shopper Marketing team at Brass since last year. If a brand could bottle this feeling right now, it would definitely be a big seller!